About Us

King of Shaves History

Created in 1993 in Will King’s kitchen, King of Shaves is a British company that is now firmly established as a leading challenger brand in the UK with a retail presence throughout the nation including Asda, Boots, Lloyds Pharmacy, Morrisons, Sainsbury’s, Superdrug, Tesco and Waitrose. King of Shaves is also available in the USA at Target and drugstore.com as well as in several other countries including South Africa, Australia and New Zealand. The launch of the UK designed and manufactured Hyperglide System Razor that makes lube strips obsolete adds a unique new dimension to King Shaves brand – it is the future of shaving!

“Back in 1992 I used to suffer from shaving rash and razor burn but couldn’t find a product on the market to solve my shaving problems. I suspected a lot of guys suffered in the same way I did, so I decided to solve the problem myself and develop a range of products to give a smooth, close and burn free shave – so in 1993 the King of Shaves was born. Like me, I want you to enjoy shaving rather than endure it and have pioneered our Prepare, Shave, Protect regime to deliver you the very best results, what we’ve come to term the King of Shaves.” - Will King, Founder of King of Shaves


King of Shaves is proudly brought to South Africa by Prinsloo Importing (Pty) Ltd